What a moment in time we are experiencing across the nation and world. Extreme weather dominates the daily news cycle. This year has seen tragic flash flooding, tornadoes upending communities, sweltering heat waves, wildfires, poor air quality, one of the strongest earthquakes on record and a tsunami threat, and we haven’t even reached peak hurricane season. Add to this the turbulent changes across federal science agencies such as NOAA, NASA, and NSF and the breathtaking pace of change in technology. Artificial intelligence isn’t just impacting tomorrow, but today as well. The Weather, Water, and Climate Enterprise, which delivers products, services, and data to businesses, communities, and individuals 24/7/365, is needed more now than ever before. And a united voice is necessary to successfully navigate this era of environmental extremes, increasing societal vulnerabilities, shifting public-private roles, scientific and technological advancement, and economic challenges and opportunities. With this need for a united voice, I want to introduce you to the American Weather Enterprise Association (AWEA). AWEA is the response to a longstanding need to better articulate the value of the Weather, Water, and Climate Enterprise (often referred to as the Weather Enterprise for brevity) and advocate for policies that optimize the collective contributions of government, academia, and the private sector to help keep America safe, secure, and competitive across all sectors of the economy. The weather impacts decision-making everywhere, from whether or not to grab an umbrella to closing schools or evacuating entire communities. These decisions demand more accurate, timely, and easily accessible forecasts, warnings, and messaging, and it is the Weather Enterprise – all of its contributors working together in harmony – that can deliver. AWEA exists to ensure this happens in constantly improving ways for a better future. AWEA’s strength is in its members and we welcome all organizations – the commercial weather industry, universities, associations, cities, counties and municipalities, foundations and other non-profits, Fortune 500 companies, and other weather-dependent companies large and small that want to be a part of something impactful and beneficial to all. The future can feel overwhelming with growing threats and tightening budgets, but it can also be exciting and meaningful with smart investments, greater collaboration, and bold innovation. Embrace the challenges and the opportunities by learning more about AWEA and how your organization can play a leadership role in service to society. Douglas Hilderbrand AWEA Executive Director